On November 23, Japan's Nikkei Asia published an article titled "China's Toy Capital Striving to Reshape Itself in Difficult Times". While toy exports are declining, China, the world's largest toy producing country, is embracing high-tech production, artificial intelligence, and other changes. Chenghai, Guangdong has tens of thousands of toy companies, accounting for about one-third of the global plastic toy production capacity. More than 100000 people work in these enterprises.

According to data from the General Administration of Customs of China, toy exports from China have been steadily increasing until 2022, but decreased by 7.4% last year to 285.8 billion yuan. In addition, due to rising labor costs in China and trade frictions between China and the United States, some importing countries are turning to suppliers outside of China.

But Zhang Zhenqiang, Vice President and Secretary General of Shantou Chenghai Toy Association, said, "The industry is moving forward, and young entrepreneurs are actively innovating